Learning about technology is good for you. So is broccoli. But that’s not enough to make people want to watch tech demos explaining Google’s many features.
That’s why, we turned mundane demos into fun demo slams that competed with each other to push the limits of technology.
Cannes Gold, Internet Films
Cannes Cyber Lion, Silver
Clios - Gold, Silver, Bronze
D&AD Silver, Digital
Young Guns - Gold, Bronze
One Show - Gold
Webby People's Voice Award
Andy's Finalist
FWA Site of the Day
Featured on Creativity, Mashable, Engadget, Techcrunch, The Huffington Post as well as other social media.
Cannes Lions - Silver
3x shortlists
For Netflix's first Christmas in France, we asked ourselves - could a platform that's re-invented TV also re-invent old Christmas carols? That's what we set out to do.
At Ogilvy, Paris I worked on Dove Hair, the biggest revenue generator for the agency.
My art director and me directed this first spot.
Made with IBM is an online platform with real stories of what the world is making today.
So when we had to adapt this web platform for mobile phones, we used the medium itself to tell these stories in a new way. The immersive mobile experience was launched in a couple of European markets including France, Germany, Italy, Belgium and Russia.
It’s always awkward to strike up a conversation with someone new. Especially for teens who’ve grown up as ‘only children’ in China.
So when Coke wanted a summer activation idea, we thought, what if our bottles could help these kids make new friends?
Enter Coke Talking Bottles. We created bottle prototypes embedded with LED strips and beacons, letting teens connect their coke bottles to their WeChat/Wiebo accounts.
This turned every bottle in the area into a kid’s personal billboard. They could then text connected bottles around them and see those messages magically pop up on another person’s bottle.
The goal was to sell these limited edition bottles at a music festival in China, encouraging kids to break the ice in a fun way.
The bad news - after working for months with the tech team to build these prototypes, the client had a change of heart.
The goodish news - guess we saved some teens a lot of empty calories!