Brand Film
CCO: Hannah Fishman, Copywriter: Georgia Trimble
For the midterm elections, instead of talking politics, we created a digital outdoor campaign that focused on questions voters on both sides were asking. The campaign ran in over 30 states.
With so much uncertainty in the world today, we used the metaphor of a dot to show how WSJ helped readers connect the dots between complex global movements and their day-to-day lives. From beginning to end, we created this OLV in just about 3 weeks.